At Backlink Records, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard the information you provide when you visit our website or make a purchase.

1. Information We Collect When you place an order, join our email list, or contact us, we may collect:

• Your name
• Email address
• Billing addresses
• Shipping addresses (processed securely with UPS and Shippo)
• Payment details (processed securely via Stripe)
• IP address and browser/device information (for site analytics)

2. How We Use Your Information We use your information to:

• Process and fulfill your orders
• Communicate with you about your order or account
• Send you marketing emails (if you’ve opted in)
• Improve our website and customer experience

3. Sharing Your Information We do not sell or rent your personal information. We only share your data with trusted third parties who help us operate our business, such as:

• Payment processors
• Shipping providers (UPS)
• Email marketing platforms
• Website analytics tools

4. Cookies and Tracking We use cookies and similar technologies to improve your browsing experience, understand website traffic, and personalize content. This includes the use of Google Analytics for website performance insights and Klaviyo for marketing automation. You can adjust your cookie settings through your browser preferences.

5. Data Security We implement industry-standard security measures to protect your information. However, no method of transmission over the internet is 100% secure.

6. Your Rights You can contact us anytime to:

• Access or update your personal information
• Unsubscribe from marketing emails
• Request the deletion of your data

7. Changes to This Policy We may update this Privacy Policy. The most current version will always be available on our website.

8. Contact Us If you have questions about this Privacy Policy, please contact us.